I was told about QR Codes by a good friend, and he simply asked: “Do you know what a QR Code is?”
At the time I did not… but became very interested. Once I saw Google using them in combination with their Google Places proct offering, I know I had to get my head around What is a QR Code and Who Cares?
Basically: QR Codes are 2 dimensional barcodes that are easily scanned using any modern mobile phone. This code will then be converted (called “dequrified”) into a piece of (interactive) text and/or link. For instance, you walk around in the city and notice a poster for an event that seems interesting. You take out your mobile phone, scan the QR Code and will instantly get more information and a link to a website where you can book your tickets. You don’t have to type or remember anything and because QR Codes can be very small, this saves a lot of space on the product as well.
The QR Code was patented by the Japanese company Denso Wave. Rather than strictly enforcing the patent, they chose to create an international standard with the QR Code and allow anyone to use or generate them without requiring a license or fee.
QR Codes can be used to store all sorts of information including website URLs, map locations, contact information, text notes, and product identification. I first starting seeing practical uses of the QR Codes when Google Maps create a promotion in 2009 for business owners by sending them display stickers that say “We’re a favorite place on Google” and offer a QR Code for cell phone users to scan and easily add the business Page Place to their phone. You can see the sticker Google sent to business owners on the front door of one of the Google Places I set up for The Muse Coffee Co in Lynchburg VA.
Read my full article: Small Business Marketing Blog by Tucker Hosting
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