The most sincere and believable testimonies about your small business come from your satisfied customers. If you agree, would you like to capture those happy customers on video?
Customer testimonials show how real people are helped and real problems are solved thanks to your products or services. They help prospects picture themselves benefitting if they do business with you. Written testimonials are one way to share your customers’ ringing endorsements. But they’re not the only way.
Video brings your customers’ stories — and your business’ mission — to life. Now that online video is so easy and inexpensive to create, there’s no reason not to feature customer success stories as video testimonials in your email marketing and on social media.
Here are a few tips for capturing your biggest fans on video:
1. Don’t wait to ask. Grab your happy customers on camera when they’re most enthusiastic. That may be at the end of a project or sale, or when you meet them at a trade show, conference, or other business event. Whenever your customer offers positive feedback or thanks for a job well done, ask: “Would you mind saying that in a video?”
2. Think video on the go. You don’t need to carry around expensive equipment — even an iPhone takes good-quality video. Your smartphone is portable. So when you encounter a customer who’s in that “I’m in love with your business” mode — you’ll be ready.
3. Have a standard set of questions. Break the ice by asking customers, “Would you mind telling future customers what you liked so much?” Then ask these three questions:
- “What did our company do for you?”
- “How did it impact your life or business?”
- “What did you like best about it?”
4. Keep it brief. It’s fine to do a few takes and then edit the video down to the three best questions and answers. The final video should be no more than three minutes long. Three questions, three minutes, you’re done. One question may end up being the whole video. P.S.: Don’t sweat the ums and ers too much — that’s what gives these customer videos authenticity. Unless they’re a politician, preacher, or professional speaker, people talk like people.
5. Share across media channels. Customer testimonials make fantastic videos on all your communications channels. Give them a permanent home on YouTube or another video channel, and share them on your Facebook Page, your website, via Twitter, in your email newsletters, and on LinkedIn — wherever you engage with customers.
See the example below of one of my clients. I have been working with Lynchburg Nissan and Mazda for about six months, and they are gooding a great job grabbing these videos. More the merrier… Each video is brief and zeroes in on specific ways that customer’s business has benefitted using our services. I suggest you feature customers representing the different types of businesses and organizations we serve. Watch a few, and maybe get some ideas for your own customer video testimonials.
Video works for all kinds of business and organizations — including yours! You may be surprised at how many are happy to share their experiences in front of the camera. We recommended checking out the Flip UltraHD Video Camera. 4 reasons… its under $200, small enough to carry in your pocket, super easy to use and it shoots in high-definition. You will find this type of video camera will remove the biggest objection(s) used by most of our clients.[ad#Follow PT and Like TH]